Google and Meta Ads

Course description

The "Mastering Google and Meta Ads" course is designed to equip participants with the knowledge and skills needed to effectively utilize Google Ads (formerly Google AdWords) and Meta Ads (formerly Facebook Ads) for successful online advertising campaigns. From understanding the fundamentals to implementing advanced optimization techniques, this course covers everything from setting up accounts to managing and optimizing campaigns across both platforms.

What will I learn?

Module 1: Introduction to Online Advertising

Understanding the Basics of Online Advertising
Importance of Google and Meta Ads in Digital Marketing
Setting Goals and Objectives for Advertising Campaigns

Module 2: Google Ads Fundamentals

Overview of Google Ads Platform
Creating and Setting Up Google Ads Account
Keyword Research and Selection
Ad Formats and Creative Best Practices
Understanding Ad Auction and Bidding Strategies

Module 3: Meta Ads Fundamentals

Introduction to Meta Ads Platform
Setting Up Meta Ads Account
Audience Targeting and Segmentation
Ad Creative and Design Guidelines
Budgeting and Bid Strategies on Meta Ads

Module 4: Advanced Campaign Optimization Techniques

A/B Testing and Experimentation
Conversion Tracking and Performance Measurement
Ad Placement Optimization
Advanced Targeting Options
Remarketing Strategies

Module 5: Campaign Management and Optimization

Monitoring and Analyzing Campaign Performance
Campaign Budgeting and Optimization
Ad Copy and Creative Refresh Strategies
Implementing Advanced Targeting Tactics
Troubleshooting and Problem-Solving Techniques

Module 6: Scaling and Growth Strategies

Scaling Successful Campaigns
Multi-Channel Advertising Strategies
Budget Allocation for Maximum ROI
Expanding Reach with Audience Expansion Tools
Long-Term Growth Planning

Module 7: Compliance and Legal Considerations

Ad Policies and Guidelines on Google and Meta Ads Platforms
Data Privacy and Compliance Requirements
Handling Ad Disapprovals and Policy Violations
Legal Obligations in Online Advertising

Module 8: Case Studies and Practical Examples

Real-Life Campaign Examples and Case Studies
Best Practices from Successful Campaigns
Hands-On Exercises and Simulation of Campaign Management
Q&A and Discussion Sessions with Industry Experts

Requirements:

Basic understanding of digital marketing concepts Access to a computer with internet connection Google Ads and Meta Ads accounts (can be set up during the course) Willingness to learn and actively participate in practical exercises

Google and Meta Ads

Course description

What will I learn?

Requirements:

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